Browser ballot. Ballot?
What, like an election? You mean, it’s more than a mere choice, it’s a personal statement of belief, a vote?
It appears that way. Each browser has its manifesto. A page held on a politically neutral website that outlines what the browser stands for.
What the hell?
Today I was doing some Windows updates on a client’s computer, and after I rebooted I saw something that led me to believe their machine had a trojan or spyware. For there was no branding, no explanation, just a box that popped up in an unfamiliar window saying that I had an important choice to make.
This has to be dodgy, right? A virus. Someone trying to steal my data.
The only important choice I have to make right now is what to have for dinner.
No, it’s the European Union ruling against Microsoft, telling them that they have to provide users with a choice of browser. A browser ballot. Yay! I get to vote!
It’s like returning home after your cleaner has been only to find someone took your wooden floor away, and left you a note saying you have an important choice to make. You need to choose what type of floor you would like to use from now on. Wait, you surely bought that floor along with the rest of the house? Like five years ago!
NO! Because a floor is distinctly different to a house. Lots of different people make floors! You should be given a choice! Otherwise it’s unfair on everyone who makes floors!
What the hell? Where is my floor? It’s my house, get out!
This only applies to Microsoft, mind. Your floor would only be temporarily removed if you bought a Microsoft house as your home, not an Apple one, or a Ubuntu one. Oh, and it only applies to Microsoft Homes purchased in the last 10 years. Oh, and it doesn’t apply to Microsoft Mansions (i.e. servers) or mobile homes of any sort (iPod, Windows Mobile). Only middle class homes. It’s because Microsoft are the Barratt Homes of computers. Their bigness makes them inherently bad.
Ok so the difficulty with this metaphor is that everyone in the world knows the difference between a floor and a house, but not everyone in the world knows the difference between a browser and an operating system. You, dear reader, are excused if you do not know the difference, deep down. It’s okay. You are quite normal.
Wait. Even worse to think. More people will vote in this arbitrary browser ballot in the UK than will vote in the general election. Many, many more people. That is so wrong it hurts.
Back on topic, let’s get this straight.
Anyone who actually knows what a browser is has already made their choice.
The remainder (75% of actual people – that is – living human beings with souls who just want to go on the internet without any hassles) do not care.
They will have a decision process forced upon them, be told the decision is important, (what, like abortion? Like looking for a new job?) and then be confounded with a load of options they don’t understand. If they click the window away, it will install a shortcut to the desktop, and come up again on next reboot.
I work in the field of IT Consultancy, and I can testify that to the majority of users, this decision is not as important as who to vote for on X Factor.
The consequence: IT Support will be picking up the pieces, after the sorry mess caused by a load of unsuspecting users who accidentally installed the wrong browser because they had no idea where to click, thus losing all of their settings, saved passwords, and not to mention being bloody confounded because the browser they chose didn’t have the latest version of Adobe Flash, etc.
Make it go away.
My mother doesn’t even know the difference between the address bar and a mouse. Give her a change of browser and she will have to go to night classes again just to learn how to do a Google search. Seriously.
Hell, even the BBC, in tech articles, regularly get operating system and browser confused. That’s how tech savvy we are: rightly or wrongly, our own media can’t even get it right. (Cringe.)
In the name of liberation, choice, freedom? It smacks of jealousy, of fanatical technocracy. It’s almost a religious war. Sure as anything isn’t politics. Or regulation for that matter.
The global tech industry requires solid, effective, and rational sector regulation. The EU has proven its worthlessness once again by entirely missing the point and unleashing its mindless red tape on an easy target. Path of least resistance. What a weak bunch.
It’s micro legislation, and it undermines the fact that the industry is suffering a dearth of real regulation, such as in cyber security, or in the environmental challenges.
Nit-picking at the big guy on a tiny point of interest does nobody any favours.
It’s straight bananas, except far worse.
It sure as anything wasn’t for anti-monopoly reasons because for one, browsers are not a major source of income for anyone (except those who only make browsers… cough cough) and secondly because this will do nothing to put a leash onto the fact Microsoft have cornered the corporate IT market – where the money is.
This is the techno-democracy-brigade equivalent of shouting fire in a crowded theatre.
I’m starting to feel sorry for large conglomerates (for the random outburst of legislation that clearly applies to nobody else) and feeling anger towards libertarian organisations who supposedly want the world to be a better place.
I’m starting to mutter under my breath words like political correctness gone MAD, and I sound like one of those awful Daily Mail readers.
What’s going on with the world?